I know, I know. Just a couple of weeks ago, we reported that Kevin Fiege, head of Marvel Studios, had no future plans in releasing a standalone Hulk movie. Well, now it looks like our green hero might just have another shot at the big screen, thanks to the overwhelming response Mark Ruffalo and his Hulk receieved for The Avengers.
While Iron Man and Captain America are probably the most popular among fans from the Avengers team, the Hulk might just top them come May 4th when the Avengers officially release here in stateside. According to Forbes, Paul Gitter, President of Marvel Entertainment's Consumer Products for North America, talks about Marvel merchandise, and how things might change in the next few days:
"We took the superheroes — Iron Man, Captain America, Thor, and Hulk — that we felt were the most relatable, relevant, and aspirational to build into one package. Every Marvel movie since 2008 was created with the full intention of this super franchise... It’s definitely a complex brand. Instead of just one, you have four ingredients [Iron Man, Hulk, Captain America, Thor] to brand merchandise and get SKUs [at retail].
It’s just like you would think — Iron Man and Captain America sell more than Thor. [Marvel executives have been] pleasantly surprised by the phenomenal response [to the Hulk]... His sales are up in a major way. We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner."
And if the Hulk's success continues to grow, Glitter says that Marvel could "spin him off to a stand-alone program next year," and could begin a new movie franchise by 2015.
Sure, I've seen both Ang Lee's Hulk and Louis Leterrier's Incredible Hulk, and while they weren't a complete disaster, they don't compare to the incarnation Joss Whedon has done in The Avengers. Marvel Studios has done something compeltely amazing with the character here, and if they are able duplicate this successful formula once more, as well as get Mark Ruffalo on board, this might end up being a truly awesome film. Ruffalo is currently signed up for a six picture deal, but whether that means cameos or his own spon-off, is uncertain. I'm really hoping for the best here, because I'd love to see the a Marvel Studios' version of The Hulk.
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